A celebratory post today because it’s my blog-i-versary — HOUSEPLANTHOUSE turned 4 years old this week!

I always like to share this milestone because setting up HPH has become quite a pivotal point in my career so far. I set this blog up tentatively after I’d finished writing up my doctorate as I craved a creative outlet to keep writing regularly, but something outside of the sphere of academia I’d been so immersed in for the preceding I don’t know how many years. I sketched the logo in my trusty notebook whilst waiting for a plane from Amsterdam Schiphol airport before creating the design on Photoshop, a couple of months before setting up the website.

In the couple of years I’ve been running HPH, I feel like it’s been the last 12 months that things have really developed + I’ve really got into a ‘proper’ routine. Regular posting is easier said than done (I know other bloggers will relate to this!) but since finding a pattern that really works for me, I’m enjoying it more than ever! I love how HOUSEPLANTHOUSE has developed since 2017, in some ways like a sprawling botanical virtual diary + how it has grown to reflect my life + wider interests, whilst connecting with + being a resource for plant lovers world wide.

With the amount of information many of us consume online these days, it can sometimes be easy to forget that there’s a person behind all this — designing, writing, photographing + editing the blogposts. Whilst I do sometimes write for other companies, everything you see here on HPH is 100% created by me + it’s a process that I find incredibly rewarding. I’m grateful to have a variety of regular readers — from garden centres to teachers, plus those in the horticulture industry and individuals that are looking for a plant care guide or thinking about repotting their monstera. I’ve had some incredibly kind messages recently which I am so grateful for + I’m always thrilled to know you enjoy my posts. Whilst this type of writing + researching is a little different to my post-doc background, I definitely learned some valuable transferrable skills that help with the running of HPH.

I know that some of you use the website for plant care advice, whereas others (especially those of you that live in different parts of the world) like to see the more diaristic photo posts — seeing a different landscape, with a different climate + plants to match! You might also know that the other aspects that I like to share are about small space gardening, interior design + plant styling. These elements have had to take a back seat over the last 16 months as a result of being in temporary accommodation. I actually didn’t anticipate that I would be in this limbo state for such a long time — living out of a suitcase with my belongings in boxes… it’s made certain aspects of my work somewhat challenging! But I’m happy to say I will be re-introducing those types of posts into the mix again in a couple of months — I’m looking forward to getting unpacked somewhere more settled! On top of that, I am eagerly anticipating getting my plants in actual places that suit them because the current ‘plant styling’ situation in the cottage is virtually non-existent + the mission is very much: keep. the. plants. alive.

On that note, I’m going to be taking a few weeks off posting in August to work on some offline projects that are coming to fruition + require my full attention. All very exciting! Sort of like a semi-working ‘annual leave’ I guess. Being a freelancer means that scheduling breaks is not always the easiest — as much as I love the flexibility, when you work for yourself it can be hard to step back + ‘down tools’. I have always made a point on my social media of not apologising if I am not posting as often (…I certainly don’t want to be feeling like I’m controlled by an algorithm to be constantly putting out ‘content’). But here where there is more of a routine, I wanted to give a heads up in advance.

I’m really looking forward to sharing more of what I’ve been working on with you soon. I just want to say a big thank you for your likes, shares + visits to HPH — whether here on the blog, my Instagram page or Pinterest. As an independent business, your support really does mean the world. As much as I also enjoy posting across other platforms, my website will always feel the most important as it is my very own creative space online that can grow + adapt with me + my plants over time. In 2021, as other media spaces are shifting to favour entertainment-based short-form video content, I can’t help but feel a sense of disconnect with this new direction, so maintaining a website in these times feels as significant as ever. And after conversations on these very platforms that are morphing to be like others, I know many of you feel the same. Blog content is evergreen + timeless, always accessible + my website will always be free to use.

At this juncture, it really does feel like there is a more widespread interest in plants developing in a sustained manner + across a broader scale than merely that of a ‘botanical trend’. I’ve written more about this here if you fancy a read.

If there are any things you would like to see more of, please feel free to send me an email — I want to continue to make HOUSEPLANTHOUSE a valuable resource for plant lovers so if you have something you’d like me to add to my ‘posts to write‘ list please get in touch. Later this year I’m going to be doing a website refresh + will be setting up a newsletter too… so watch this space!

Next weekend the blogpost will be all about my Monstera adansonii propagations I’ve been working on since January, so I hope you’ll find it helpful!

Posted by:Laura HPH

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